Meet the product team

Say hello to the developers, designers and marketers working on the new approach to estimating software.

Team culture

Customer-focused, with a default to action

The culture of our team is what enables us to build a truly industry-changing product.

This looks like a team of doers who default to action, and a systems-orientated company that always wants to improve. Working in two-week cycles (we ❤️ Linear) we continually address what our product needs, based on continual feedback loops with our customers.

We're mindful of how and when we break people out of focus, welcoming of new ideas - and we have a lot of good-humoured fun along the way.

Meet the team

Our developers, designers & marketers

Aidan Kane Technical Director Countfire

Aidan Kane

Technical Director

With a background in computer science and over 20 years in the industry, Aidan is well-renowned as a programmer and technical leader. Today, he helps Countfire's product and dev teams to iterate a product worth working on.

Simeon Countfire

Simeon Filipov

Lead Developer

Our longest serving team member, Simeon joined fresh from graduating with a degree in Computer Science. Today, he leads the development team, and helps to make complex ideas feel simple!

Rachel Countfire

Rachel Manning

Product Manager

Rachel was previously a Countfire customer as an Applications Engineer for a Lighting Manufacturer. Today, she's our product extraordinaire, helping to integrate customer feedback & write our help centre content.

Joe Countfire

Joe Smith

Software Developer

Joe graduated from the University of Bristol with a Civil Engineering degree before taking a career turn with an MSc in Computing. At Countfire, he's a key player in our product development team.

Rachel Countfire

Rachel Wilde

Operations Manager

With 15 years experience running projects and teams at digital agencies, Rachel works closely across all product departments. She also manages what we're focusing on during each two-week cycle.

Simon Countfire

Simon Mauro Guido

Head of Design

Simon started as a graphic designer before specialising in product design, which he also has a degree in. He's worked in the UK and Italy, helping a number of startups to simplify & improve their platforms.

Beth Countfire

Beth Gladstone


For the past eight years, Beth has supported industry-leading SaaS companies to get their vision out into the world. She takes care of Countfire's content and educational materials for customers.

Luke Countfire

Luke Constable

Junior Software Developer

After years in the construction industry, Luke went back to study Maths before working as a Data Analyst. He quickly realised it was the technical side he enjoyed, and has since joined Countfire as a developer.

Interested in joining us?

See careers